Distributing premium food and beverage products worldwide.
Your partner in strategic expansion across
Europe and the Middle East.
Key Services We Offer
Why Choose Us
01
Local Expertise, Global Insight
We blend local knowledge and international experience to create strategies that resonate across markets, ensuring your brand stands out and stays relevant.
02
Tailored to Your Goals
Our solutions aren’t one-size-fits-all. We align our approach with your specific objectives and market potential to ensure relevance and effectiveness.
03
Agile & Hands-On
We stay close to the brands we represent. Our flexible and collaborative working style ensures personalized attention and adaptive support at every stage.
04
Built for the Long Term
Your growth is our top priority. We focus on sustainable scaling and strong brand presence, positioning you for lasting and enduring success.
Who We Are
We are a consulting company specialized in business development, with a primary focus on export intermediation and launch strategy creation for partners seeking entry or expansion in the Ex-Yugoslavia region and Albania.
In addition, we are a reliable partner for product placement in the markets of Middle East and Europe, offering full-service support in market entry, strategic positioning, and sales channel development.
Our role is to bridge the gap between brands and their target markets by building strong connections with distributors, importers, and retail networks.
Meet The Founders
Miodrag Petrović
Miodrag Petrović, co-founder and General Manager, brings over 27 years of leadership experience in Sales, Commercial Operations, and General Management within the FMCG sector across the Ex-Yugoslavia and Adriatic regions.
He has held key positions at companies such as Nectar Group, Eurolab International, Zlatiborac, and Bekament. In these roles, he led both domestic sales and overall operations, driving export growth, entering new markets, and modernizing commercial strategies. At Nectar, he expanded exports to over 29 countries; at Eurolab, he established operations in Serbia, Montenegro, and Slovenia; at Zlatiborac, he enhanced international sales and redefined the commercial approach; and at Bekament, he was responsible for commercial operations and the modernization of commercial processes.
Miodrag is known for delivering strong results through strategic vision, disciplined execution, and building high-performing teams. His expertise includes market entry, distributor and key account management, commercial restructuring, and go-to-market strategy across Europe, the Middle East, and Western Asia.
Dejan Serdar
Dejan Serdar, co-founder of the company, graduated in International Economics in 2002 from Bethany College, Pittsburgh, USA. Over the course of his career, he has worked across several key sectors including banking, international relations, project management, and EU funding, with a particular focus on the agricultural sector.
As the former Director of the Agricultural Payments Directorate at the Ministry of Agriculture, Forestry and Water Management of Serbia, he played a pivotal role in rural development and the alignment of agricultural legislation with EU standards. He has delivered numerous expert lectures on the importance of pre-accession funds for enhancing agricultural production and competitiveness.
In the past decade, Dejan has been actively engaged in international trade, particularly in Middle Eastern markets, focusing on food and fast-moving consumer goods (FMCG). His experience and insight into both regulatory and commercial dimensions make him a key strategic pillar of the company.
Our Partners
